Just getting started? You'll want to read Day 1, Day 2, and Day 3 first.
The fourth day of the 2017 Disney Social Media Moms Celebration was our full day at sea. We woke up early for a special event -- Good Morning America! That's right. Chief Meteorologist, Ginger Zee was onboard the Disney Wonder, along with a crew from Good Morning America. And? They wanted us there! So fun!!
To kick off the day, we were introduced to Dave Mullins, Director of Pixar Animation Studios' "LOU."
Disney Parks Blog. I'm sure I can speak for everyone in the room when I say this man is very inspiring to all of us. We're all bloggers. Thomas Smith is the content director of probably one of the most successful blogs in the world. He talked about how Disney Parks implements their content creation. Advice we can all learn from.
Disney Parks, Synergy Director, Chris Ostrander started off right by showing us all an exclusive 8-minute clip from Disney's live-action Beauty and The Beast. It was AMAZING. Seriously. Chills.
I also have to give a major shout-out to Chris for helping me find the perfect seat in the theater for general sessions. At the time, I had no idea what position he held, but he was super nice. Thank you, Chris!!
Next was Chris Sonnenburg, Executive Producer/Supervisor Director of Disney Channel's "Tangled: The Series."
After our private lunch at Tiana's Place, and yes, there were more beignets, we heard from Alex Ruiz, Disney Parks Digital Content Director.
"Creating content is a constantly revolving platform that needs nurturing." If you think about it, it makes sense. Content changes on a day-to-day basis. As content creators, we need to be aware of this. I also loved when he said how everyone always says "Content is King." While Alex agrees that content is super important, he believes that "Engagement is not only King, but Queen." In other words, keep your readers engaged!!
Did you know that 65% of digital media time is spent MOBILE? Now more than ever it is crucial that your sites be mobile-friendly. It's a known fact that the audience wants to see more visual content, AND it performs better!
Alex also expressed how much people love to see "not perfect." They want to see REAL-LIFE so it's more relatable!
I think I could write an entire post on Alex's presentation. There was just so much valuable information.
Our final speaker for the day was Ginger Zee, Chief Meteorologist of ABC News.
Ginger Zee is the FIRST FEMALE Chief Meteorologist of a network. What an incredible accomplishment!
Once our general sessions concluded, we were on our own to meet up with our families. I don't know about the other attendees, but I was BEYOND exhausted! Seriously. I went back to our stateroom and found my little Avery napping. I hopped in bed with him, and soaked up some cuddles.
Our dinner arrangements for the evening were at Tritons, a "under-the-sea" venue inspired by The Little Mermaid. I had my best dinner on the cruise this night -- the Chateaubriand was AMAZING!
I think we all crashed as soon as our heads hit the pillow that night. We still had one more day to go -- our ship would be docking on Disney's private island, Castaway Cay in the morning! Stay tuned for more fun!!